MSCLVR | Privacy Policy

MSCLVR / Playtap Media Privacy Policy

This Privacy Policy describes the policies and procedures of Playtap Media, LLC. (“Playtap”, "MSCLVR", “we” or “us”) on the collection, use and disclosure of your information on http://www.msclvr.com (the “Site”) and the services, features, content or applications offered by Playtap (collectively with the Site, the “Services”). Playtap receives information about you from various sources, including: (i) if you register for the Site and the Services, through your user account with MSCLVR (your “Account”); (ii) your use of the Services generally; and (iii) from third party websites and services. When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy.

What Does This Privacy Policy Cover?

This Privacy Policy covers the treatment of personally identifiable information (“Personal Information”) gathered by MSCLVR when you are using or accessing the Services. This Privacy Policy also covers MSCLVR’s treatment of any Personal Information that MSCLVR’s business partners share with MSCLVR or that MSCLVR shares with its business partners.

This Privacy Policy does not apply to the practices of third parties that MSCLVR does not own or control, including but not limited to any third party websites, services and applications (“Third Party Services”) that you elect to access through the Service, such as Facebook or Twitter, or to individuals that MSCLVR does not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

What Information Does MSCLVR Collect?

The information we gather enables us to personalize, improve and continue to operate the Services. In connection with certain aspects of the Services, we may request, collect and/or display some of your Personal Information. We collect the following types of information from our users:

Sign-In Information:

When you create an Account, you will provide information that could be Personal Information, such as your username, password and email address. You acknowledge that this information may be personal to you, and by creating an account on MSCLVR and providing Personal Information to us, you allow others, including MSCLVR, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our Services, but only rarely when we feel such information is important. You may unsubscribe from these messages through your Account settings, although MSCLVR regardless reserves the right to contact you when we believe it is necessary, such as for account recovery purposes.

URL Information:

One feature of the Services is the ability to create shortened uniform resource locators (“URLs”). MSCLVR collects and stores both the original URL and the shortened URL and, if you have an Account and are logged in, associates that information with your Account. MSCLVR also collects and stores (i) the time and date on which you shortened the original URL and (ii) if you chose to share the URL, information on the channels through which the URL was shared.

Metrics and Analytics:

MSCLVR collects information about accesses (such as clicks) of every shortened URL created through the Services. This information includes, but is not limited to: (i) the IP address and physical location of the devices accessing the shortened URL; (ii) the referring websites or services; (iii) the time and date of each access; and (iv) information about sharing of the shortened URL on Third Party Services such as Twitter and Facebook. These metrics and analytics are used by MSCLVR and its partners to improve their websites and services by, for example, providing value-added features.

User Content:

Some features of the Services allow you to provide content to the Services, such as written descriptions of URLs, comments, images and video. All content submitted by you to the Services may be retained by MSCLVR indefinitely, even after you terminate your account. We may continue to disclose such content to third parties in a manner that does not reveal Personal Information, as described in this Privacy Policy.

Information Collected From Third Party Services:

Some features of the Services allow you to share your MSCLVR information through your accounts with Third Party Services such as Facebook and Twitter. If you choose to connect MSCLVR to such Third Party Services, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts. We may otherwise collect information about how you are using the Services to interact with those connected Third Party Services. Note that Third Party Services may have the ability to restrict the information that is provided to us.

IP Address Information and Other Information Collected Automatically:

Email Communications:

We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

Information Collected Using Cookies:

Aggregate Information:

We collect statistical information about how both unregistered and registered users, collectively, use the Services (“Aggregate Information”). Some of this information is derived from Personal Information, such as your location (which, in turn, is derived from your IP address). This statistical information is not Personal Information and cannot be tied back to you, your Account or your web browser.

How and To Whom Is My Information Shared

The Services are designed to help you share information with others. As a result, much of the information generated through the Services is shared publicly or with third parties.

Public MSCLVR Activity Information:

Much of your activity on and through the Services is public by default. This includes, but is not limited to:

Registered users may have some of this information associated with their Accounts. Unregistered users will not have this association, but information concerning their use of the Services (such as what MSCLVR links they click on, when they clicked, from where they clicked, etc.) is tracked anonymously through the use of cookies and stored by MSCLVR.

For registered users, some of this information is publicly accessible through a unique URL, which that user can make non-public through his/her Account settings when he or she is logged in. Removing access to the unique URL does not, however, make this information non-public, and it may still be accessible through other means, such as MSCLVR’s API services.

Please also remember that if you choose to provide Personal Information using certain features of the Service, then that information is governed by the privacy settings of those particular features and may be publicly available. Individuals reading this information may use or disclose it to other individuals or entities without our control and without your knowledge. Therefore, we urge you to think carefully about including any specific information you may deem private in content that you create or submit through the Service.

IP Address Information:

While we collect and store IP address information, that information is not made public. We do at times, however, share this information with our partners, service providers and other persons with whom we conduct business. We may share hashes of your IP address with other third parties, but these hashes cannot feasibly be reversed into the IP addresses themselves or linked to you individually.

Information You Elect to Share:

When creating a shortened URL, you can elect to share that URL through Third Party Services. Any information that you elect to distribute through Third Party Services is instantly provided to them and may then become accessible to users of those services. Therefore, in addition to reviewing this Privacy Policy, you should also review the terms of services and privacy policies of such Third Party Services that you access through the Services.

You may otherwise access other Third Party Services through the Services, for example by clicking on links in the Statistics page for a MSCLVR shortened URL. MSCLVR is not responsible for the privacy policies and/or practices of these Third Party Services, and you are responsible for reading and understanding those Third Party Services’ privacy policies. This Privacy Policy only governs information collected on the Services.

Email Communications with MSCLVR:

As part of the Services, you may occasionally receive from MSCLVR email and other communication relating to your Account. These emails will only be sent for purposes important to the Services, such as password recovery.

User Profile Information:

User profile information including your username, Twitter account name and Facebook account name (to the extent you have linked your Account with those services), and other information you enter may be displayed to other users to facilitate user interaction within the Services. Users’ email addresses will not be directly revealed to other users by MSCLVR.

Information Disclosed Pursuant to Business Transfers:

In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if MSCLVR, or substantially all of its assets, were acquired, or in the unlikely event that MSCLVR goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of MSCLVR may continue to use your Personal Information as set forth in this policy.

Information Disclosed for the Protection of MSCLVR and Others:

MSCLVR also reserves the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce these Terms of Service, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect the rights, property or safety of MSCLVR, its users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Information We Share With Your Consent:

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

Is Information About Me Secure?

Your Account information is protected by a password for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.

MSCLVR endeavors to protect Account information to ensure that it is kept private; however, MSCLVR cannot guarantee the security of any Account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

MSCLVR otherwise stores all of its information, including your IP address information, using industry-standard security techniques. MSCLVR does not guarantee or warrant that such techniques will prevent unauthorized access to information about you stored by MSCLVR , Personal Information or otherwise.

How Can I Delete My Account?

In the interest of ensuring that existing MSCLVR links continue to function for all of our users, MSCLVR links currently cannot be deleted or disabled. As such, shortening and sharing activity that has already occurred on your account currently cannot be deleted. However, your user history can easily be set to private and individual links can be archived from within your MSCLVR user history. If you have concerns about unauthorized usage of your MSCLVR account moving forward, please contact us at [email protected] and we will disable future shortening activity on your account.

What Choices Do I Have Regarding My Information?
What Happens When There Are Changes to this Privacy Policy?

MSCLVR may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we collect or use information, we will notify you by posting an announcement on the Services or sending you an email. A user is bound by any changes to the Privacy Policy when he or she uses the Services after such changes have been first posted.

What If I Have Questions or Concerns?

If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to: [email protected] We will make every effort to resolve your concerns.

Effective Date: March 23, 2014.